Chrome UX Report · updated monthly
Core Web Vitals of Brazilian e-commerce
How large Brazilian online stores load on phones, according to the real Chrome user data Google uses in search. Updated monthly.
01. Store median
How they load on phones.
- LCP · median2.6 slargest content load · good up to 2.5 s
- INP · median386 msresponse to clicks and taps · good up to 200 ms
- CLS · median0.08layout stability · good up to 0.1
- Pass all 3 metrics7%44 stores with data
02. By segment
Each segment side by side.
What about your site? The free check shows the same Chrome data for your store, next to accessibility and privacy.
| Segment | LCP | INP | CLS | Pass | Stores |
|---|---|---|---|---|---|
| Marketplaces and retail | 2.3 s | 386 ms | 0.09 | 33% | 9/11 |
| Fashion and accessories | 2.4 s | 380 ms | 0.09 | 0% | 13/13 |
| Sports | 2.3 s | 469 ms | 0.05 | 0% | 4/4 |
| Beauty | 3 s | 475 ms | 0.15 | 0% | 6/6 |
| Electronics | 2.6 s | 424 ms | 0.05 | 0% | 2/3 |
| Home and decor | 3.3 s | 373 ms | 0.08 | 0% | 5/5 |
| Pharmacy and pets | 3.3 s | 268 ms | 0.05 | 0% | 5/5 |
03. Methodology
How we measure.
- Source: Chrome UX Report (CrUX), Google's public API. Real Chrome users on phones, last 28 days up to November 1, 2026.
- Each store counts with its origin's 75th percentile (the experience of 3 in 4 visits). The page shows the median across stores.
- "Pass" = LCP up to 2.5 s, INP up to 200 ms and CLS up to 0.1, Google's "good" thresholds.
- Stores without enough Chrome traffic in the period are left out. Only aggregated figures are published.
Stores in the sample
Marketplaces and retail: americanas.com.br, casasbahia.com.br, mercadolivre.com.br, amazon.com.br, shopee.com.br, carrefour.com.br, extra.com.br, pontofrio.com.br, havan.com.br, magazineluiza.com.br, submarino.com.br
Fashion and accessories: lojasrenner.com.br, cea.com.br, riachuelo.com.br, dafiti.com.br, zattini.com.br, marisa.com.br, youcom.com.br, hering.com.br, farmrio.com.br, arezzo.com.br, oqvestir.com.br, quemdisseberenice.com.br, vivara.com.br
Sports: netshoes.com.br, centauro.com.br, nike.com.br, adidas.com.br
Beauty: boticario.com.br, natura.com.br, sephora.com.br, epocacosmeticos.com.br, belezanaweb.com.br, eudora.com.br
Electronics: kabum.com.br, pichau.com.br, fastshop.com.br
Home and decor: leroymerlin.com.br, madeiramadeira.com.br, mobly.com.br, tokstok.com.br, camicado.com.br
Pharmacy and pets: drogasil.com.br, drogaraia.com.br, panvel.com, petz.com.br, cobasi.com.br
Related guides
Core Web Vitals: what LCP, INP and CLS are and how to improve them
What LCP, INP and CLS measure, the good and poor thresholds, how Google uses these metrics in Search and where to find your site's data.
Lighthouse, CrUX and RUM: which Core Web Vitals data to use
Lighthouse, CrUX and RUM measure different things. Where each comes from, the LCP, INP and CLS thresholds, and which to use to prioritize, debug and track.
Partners
Partner benefits with one coupon.
WPLIGHT20% OFFGet the offer from WP Rocket (opens in a new tab)
25% OFFGet the offer from Perfmatters (opens in a new tab)
Partner links. We may earn a commission at no extra cost to you.